Capra Noastră
Illustrative Artwork: Craft Beer Labels
Capra Noastră
Illustrative Artwork: Craft Beer Labels
Services
Copywriting
Graphic Design
Packaging
Social Media Management
Context
Capra Noastră, inspired by Belgian brewing traditions, launched three new beer variants, complemented by custom labels that highlight expert craftsmanship and unique flavours. Seeing our labels featured on shelves, ranging from major supermarkets to local stores, was gratifying, marking not just a successful launch but also the beer community’s embrace of our creative vision. Our work on Capra Noastră’s packaging brought a new artistic touch to the beer scene, giving each bottle its own identity and improving the drinking experience for consumers everywhere.
Concept & Inspiration
The label design for Capra Noastră’s beer captures the essence of our master brewer: a blend of a firm commitment to tradition with a dash of innovation, all presented with a nuanced twist. These labels are a vivid portrayal of the brewer’s persona – modern, genuine, and lively. They tell the story of his skill, consistently revealing new and enticing flavours. Essentially, our labels reflect the brewer’s character and his ability to craft exceptional beers. They extend a refined, welcoming gesture that says, “Here’s to tradition, enhanced with a bit of charm!”.
