Sweet and Bold: Identity & Web Design for a Bakery and Pastry Shop
cuptorulmoldovencei.ro
Cuptorul Moldovencei
Sweet and Bold: Identity & Web Design for a Bakery and Pastry Shop
cuptorulmoldovencei.ro
Services
Brand Identity Graphic Design Product Label Design Web Layouts Website Construction Copywriting Photography Concept
Context
A decade ago, Cuptorul Moldovencei emerged as a haven for wholesome treats in a city craving healthy indulgences. Their success led to the opening of nine locations and a sizable laboratory. However, with new competitors offering modern visuals and innovative products, a rebrand was essential for their tenth anniversary, as the old identity had become stagnant.
Strategy
The main objective was to come up with a fresh and daring concept while using graphic language aligned with contemporary design trends. We aimed to convey to the public that we offer candy bar services for events, along with an accessible and functional online shop. The entire narrative was enriched by the authentic story of the brand, the individuals driving it, and the history of the products sold.
Concept & Implementation
In the bakery lab, we indulged in tasting numerous cakes, observed the complete technological processes, and were impressed by the sense of fluidity, growth, and flexibility inherent in everything the brand represents: from the dough to the CEO. The selected fonts are playful, reminiscent of the cake drawings, and reinforce the concept of closeness and human touch.