Dressage
Equestrian Elegance: Branding for the National Dressage Federation
Dressage
Equestrian Elegance: Branding for the National Dressage Federation
Services
Brand Design Strategy
Brand Identity
Graphic Design
Copywriting
Context
Nestled within the Romanian Equestrian Federation, the Dressage Commission fosters a space for both seasoned experts and passionate newcomers to excel in competitive equestrianism. However, a key element was absent: a cohesive branding strategy and unique visual identity. Recognizing this need, proactive leaders launched an initiative to craft distinctive branding and communication materials for global recognition.
Concept & Implementation
At its core, dressage epitomizes refinement, elegance, and the artistry of seamless movements, but it’s the profound connection between rider and horse that defines its essence. Our visual identity reflects these values with simplicity, elegance, and a unified design. Inspired by the committee’s imagery, we honour the intelligence and beauty of these majestic equine partners.
