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The objective

Our journey with Dwell, an enthusiastic architecture studio based in Iași, Romania, was nothing less than a creative challenge.

Our goal was to find a powerful and evocative brand name, alongside a clean and bold visual identity. The practice aspired to look friendly to massive clients, and approachable to smaller ones.

It was a long road, as our customers, being creative and visionary themselves, were not easily impressed, so we constantly needed to step up our game. The takeaway lesson was simple: always go back to the brief.

After perfecting the identity design, we focused on web and graphic design. The website sections and stationery had to illustrate the difference between corporate, residential, and object design.

We took a close look at Dwell’s working environment and we chose to use the same chromatic palette to create the desired distinction.

By doing that, we accomplished another goal too: highlighting the togetherness between the architects and their beneficiary.


Brand strategy, Logo design


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