Gradat
Constructive Branding: Visual Identity for Material Supplier
Gradat
Constructive Branding: Visual Identity for Material Supplier
Services
Brand Identity
Brand Story
Copywriting
Graphic Design
Context
Gradat emerged to fill a void in the Romanian market, addressing the unfulfilled demand for comprehensive support, consultancy, and supply solutions customized for ambitious construction projects. Going well beyond the conventional role of a construction materials depot, Gradat serves as a reliable partner for thriving entrepreneurs in the sector.
Concept & Inspiration
The essence of its visual identity is rooted in the concept of layers. Taking cues from the cross-section of a building, where materials are stacked one upon the other, Gradat’s visual identity boasts a sleek, contemporary design.
Every graphic element is crafted to convey stability, trustworthiness, and support – qualities our client aims to communicate to their audience.
