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Il Giardin

Visual Voyage: Reviving Island Charm through Branding

Il Giardin

Visual Voyage: Reviving Island Charm through Branding

Services

Brand Identity
Brand Story
Graphic Design
Copywriting

Context

Our clients, whose life journey is fascinating, transitioned from global corporate careers to venture into entrepreneurship within Croatia’s tourism industry. They’ve established two luxury holiday homes on Veli Losinj, offering top-tier services. Managing every aspect from construction to logo design independently, they approached us to enhance their communication strategy. Together, we determined that a new visual identity was essential to contemporize their brand while paying homage to their origins rooted in the olive groves.

Concept & Inspiration

Considering that we’re dealing with a vibrant tourism retreat, brimming with summer energy, „Il Giardin” perfectly encapsulates this divine sense of happiness. The visual identity joyfully conveys its essence: seaside vacations amidst an olive garden in an almost otherworldly, tranquil space, detached from the hustle of daily life, where only sunny days hold significance.