Magazia Morăriței
Fields & Fare: A Bio Produce Rebrand & Packaging
Magazia Morăriței
Fields & Fare: A Bio Produce Rebrand & Packaging
Services
Brand identity
Visual identity
Tone-of-voice
Packaging
Graphic Design
Context
Magazia Morăriței, a family-run business built on providing clean, traditional food, underwent a significant transformation seven years post-launch in order to align with Europe’s largest bio food fair, BioFach. Introducing a diverse flour range and new packaging marked a pivotal moment. Collaborating closely with the owner, the rebrand aimed to modernise while preserving core values.
Concept & Inspiration
Magazia Morăriței’s rebranding draws inspiration from children’s cooking workshops, where flour and simple words spark creativity. Fonts echo this playfulness, reflecting the vitality of wholesome foods. By combining childlike charm with sophistication, the brand encapsulates the essence of nurturing life in a tasteful manner.
Implementation
Implementing the Magazia Morăriței branding project was a creative journey. We began with packaging design for organic flour, crafting product descriptions, and shaping the brand story for the fair. This laid the groundwork for broader grocery branding, including price tags, signage, labels, and decorations. Special attention was given to packaging designs for bread and biscuits, ensuring alignment with the brand, while creative elements like volumetric letters enhanced its appeal.
