Nueva
Beyond Bricks: Elevating Real Estate Branding
Nueva
Beyond Bricks: Elevating Real Estate Branding
Services
Brand Identity
Brand Story
Verbal Identity
Copywriting
Graphic Design
Context
In a city experiencing considerable urban expansion marked by numerous property developments, the Nueva project launches with a unique branding approach to offer residents enhanced comfort and increased openness.
Concept & Inspiration
The crafting of a key’s design is essential for meeting business aims, offering the brand a gateway to engaging, transparent, and coherent communication.
Implementation
To provide our audience with the most precise experience, we contributed to Nueva by finding an appropriate tone of voice, developing suitable text for the website, and in the realm of graphic design, we refined the architectural floor plans to ensure they align with the overarching brand image. The presentation brochures, the setup of the sales office with prints, mesh banners, and outdoor advertising—all materials intended to support the sales team—were devised with expertise and meticulous attention to detail.
