We did the naming and the visual identity for Dwell Architects. It was not an easy project as it seemed at first. The road to a bold and frivolous identity at the same time was long and adventurous. Customers who are themselves creative and visionary are the not easily impressed. And the essential lesson is – always always go back to the brief. The practice wanted to look friendly to massive clients and approachable to smaller ones.
They also needed to communicate the difference between corporate, residential and object design on their website and materials. We took a close look at their working environment and used the colors on the pallets to create the desired distinction for stationary and website sections. And by using the colors, we accomplished a second goal: highlighting the togetherness between the architects and their beneficiary.
Naming, Visual identity