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The objective

Prunstal is an installations service company, delivering engineering works that fit in challenging building projects for both industrial and commercial sectors. Being engaged with ambitious brands, like H&M or Cinema City, our client aimed higher and felt the need for rebranding.

We identified the brand’s personality and we found its natural tone of voice, all wrapping up in a solid brand strategy. The next step was performing a thorough marketing segmentation, highly necessary to define the brand positioning in a local landscape with fierce competition.

After polishing the go to market strategy, everything fell into place.

The pipes and the vents used in the installations works of the tremendous industrial halls guided us towards the pattern for logo design.

As Prunstal’s field of activity represents a major pawn in the completion of a project (alongside architecture, structure, constructions), we went on by crafting an inspiring tagline: Complementing bold visions.


Brand strategy, Logo design

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