Retreva
MindCare: Revitalizing Hope and Healing Through Branding
Retreva
MindCare: Revitalizing Hope and Healing Through Branding
Services
Verbal identity
Visual identity
Graphic Design
Context
In today’s society, stress, anxiety, and depression are increasingly common, often dubbed the afflictions of our time. Retreva was founded to provide psychiatric medical services in a more intimate and inviting setting than traditional state hospitals. Psychiatric care requires a space where patients feel safe, valued, and assured of confidentiality. Situated in a purpose-built facility for private clinics, Retreva, a clinic specializing in psychiatry and psychology, greets patients with its guiding principle: Soulful Care, Customized for Every Journey.
Concept & Inspiration
At the core of the brand identity for this psychiatric clinic lies a fundamental commitment to prioritizing people above all else. Every patient receives compassionate treatment, reflecting the belief that mental health is essential to overall wellness. Acknowledging the interdependence of mental and physical well-being, the clinic offers a nurturing and encouraging environment conducive to healing and balance.
Implementation
In crafting the clinic’s brand, we aimed to challenge the stigma surrounding psychiatric services with a welcoming atmosphere. Warm and approachable posters of the medical team reassure patients from the start. From branded documents to indoor signage, every detail reflects our empathetic tone, guiding patients seamlessly. These efforts transform the brand into a comforting environment, supporting patients throughout their journey.
