Mirona Gâdei
Founder, Brand Strategist
After 20 years of creative projects in various sectors, Mirona excels in orchestrating it all
so that a brand’s work becomes a significant part of the life of the intended audience. Her forte is to unfold one’s story by transforming every strategic element into a tangible experience. Grounded in meticulous planning, she navigates a brand’s evolution through all stages of growth, ensuring its relevance. She understands businesses by appealing to her finely tuned intuition and finds the divine essence that leads them to success.
Mirona founded Salt on Waves after navigating a creative journey that introduced her to the worlds of theatre, music, film and commercial production, events, marketing, and ventures in various fields. Her academic years in Bucharest at UNATC and SNSPA, working with international agencies, dealing with prominent brands, and the years lived in London have nurtured her imagination and widened her perspectives.
Fear does not define her: visionary and courageous, authoritative and direct, she deeply loves the people she works with and is confident that their ever-growing creativity will place Salt on Waves at the forefront of creative agencies known for their exceptional work and recognized achievements. It’s this personal commitment and faith in the power of collective resourcefulness that distinguishes Mirona and her team, promising a uniquely rewarding journey for everyone involved.
After 20 years of creative projects in various sectors, Mirona excels in orchestrating it all so that a brand’s work becomes a significant part of the life of the intended audience. Her forte is to unfold one’s story by transforming every strategic element into a tangible experience. Grounded in meticulous planning, she navigates a brand’s evolution through all stages of growth, ensuring its relevance. She understands businesses by appealing to her finely tuned intuition and finds the divine essence that leads them to success.
Mirona founded Salt on Waves after navigating a creative journey that introduced her to the worlds of theatre, music, film and commercial production, events, marketing, and ventures in various fields. Her academic years in Bucharest at UNATC and SNSPA, working with international agencies, dealing with prominent brands, and the years lived in London have nurtured her imagination and widened her perspectives.
Fear does not define her: visionary and courageous, authoritative and direct, she deeply loves the people she works with and is confident that their ever-growing creativity will place Salt on Waves at the forefront of creative agencies known for their exceptional work and recognized achievements. It’s this personal commitment and faith in the power of collective resourcefulness that distinguishes Mirona and her team, promising a uniquely rewarding journey for everyone involved.
Matei Rusu
Brand Designer
Matei’s defining trait lies in his insatiable thirst for knowledge and inspiration.
He actively engages in reading and explores diverse art forms, fueling his creativity and ensuring that his work remains innovative and impactful. Driven by perfectionism and dedication, he always works hard to achieve the desired outcome, whether in personal or professional endeavors.
As a brand design strategist, Matei creates powerful visual identities for businesses, helping them become distinctive and competitive in the market. His educational background in Graphic Design from Prague laid the foundation for his career, further enhanced by an MA in Communication Design in Porto. This diverse academic trajectory equipped him with a deep understanding of visual communication principles and design aesthetics.
Matei began his career as a freelancer and joined the agency life as an brand designer and creative director. His expertise spans a wide spectrum of design disciplines, including graphic design, brand identity, UI/UX design, editorial design, and packaging design, showcasing his versatility and proficiency in the field.
Matei’s defining trait lies in his insatiable thirst for knowledge and inspiration. He actively engages in reading and explores diverse art forms, fueling his creativity and ensuring that his work remains innovative and impactful. Driven by perfectionism and dedication, he always works hard to achieve the desired outcome, whether in personal or professional endeavors.
As a brand design strategist, Matei creates powerful visual identities for businesses, helping them become distinctive and competitive in the market. His educational background in Graphic Design from Prague laid the foundation for his career, further enhanced by an MA in Communication Design in Porto. This diverse academic trajectory equipped him with a deep understanding of visual communication principles and design aesthetics.
Matei began his career as a freelancer and joined the agency life as an brand designer and creative director. His expertise spans a wide spectrum of design disciplines, including graphic design, brand identity, UI/UX design, editorial design, and packaging design, showcasing his versatility and proficiency in the field.
Dinu Rusu
Graphic Designer, Visual Artist
A Visual Communication graduate, Dinu has constantly delved into diverse forms of arts
aligning perfectly with his imaginative disposition and unwavering commitment to pushing the boundaries of visual storytelling. This ultimately led him to establishing ADD+, the Association of Design Development, proving good management and event organization skills as he grew the association to 120+ members in Romania through workshops, competitions, and art exhibits.
Following a UX/UI internship at a renowned IT company, Dinu refocused on graphic design, now demonstrating proficiency in thoroughly comprehending brands and crafting visually cohesive design. He masterfully applies his skills to create stationery, signage, and OOH advertising design, generating ideas that transcend the comfort zone.
With a decade-long dedication, Dinu has cultivated another talent – graffiti – reflecting his unconventional and free-spirited personality. Beyond legal mural painting, he integrates graffiti into graphic design projects, from social media materials to product packaging. Noteworthy collaborations include transforming the delivery van for Capra Noastra and partnering up with Maison Yvonne, a Romanian fashion brand, to launch a graffiti-inspired collection.
A Visual Communication graduate, Dinu has constantly delved into diverse forms of arts, aligning perfectly with his imaginative disposition and unwavering commitment to pushing the boundaries of visual storytelling. This ultimately led him to establishing ADD+, the Association of Design Development, proving good management and event organization skills as he grew the association to 120+ members in Romania through workshops, competitions, and art exhibits.
Following a UX/UI internship at a renowned IT company, Dinu refocused on graphic design, now demonstrating proficiency in thoroughly comprehending brands and crafting visually cohesive design. He masterfully applies his skills to create stationery, signage, and OOH advertising design, generating ideas that transcend the comfort zone.
With a decade-long dedication, Dinu has cultivated another talent – graffiti – reflecting his unconventional and free-spirited personality. Beyond legal mural painting, he integrates graffiti into graphic design projects, from social media materials to product packaging. Noteworthy collaborations include transforming the delivery van for Capra Noastra and partnering up with Maison Yvonne, a Romanian fashion brand, to launch a graffiti-inspired collection.
Nicoleta Iacob
Account Manager, Marketing Specialist
Nicoleta began her marketing adventure as a junior copywriter nine years ago.
Although she pursued Translation at university, the allure and challenges of agency life captivated her more.
Fuelled by curiosity and the mantra „Let’s see if I can do this,” she expanded her skill set to encompass social media, adjusting to the dynamic shifts of the digital marketing sphere. In leading content creation teams, Nicoleta contributed significantly to the development of marketing and brand strategies, along with naming, copywriting, and content writing in diverse industries including hospitality, healthcare, technology, and property.
Her cooperative approach led her to work intimately with various agency departments, enhancing her insight into client needs and project management efficacy. This comprehensive knowledge facilitated her move to an account manager position, marking an important step in her career. Despite facing hurdles, this stage underscored her perseverance and steadfast dedication. Nicoleta’s path illustrates her inherent tenacity and the enthusiastic approach she applies to her role, showcasing her commitment and the distinctive impact of her character in the sector.
Nicoleta began her marketing adventure as a junior copywriter nine years ago. Although she pursued Translation at university, the allure and challenges of agency life captivated her more.
Fuelled by curiosity and the mantra „Let’s see if I can do this,” she expanded her skill set to encompass social media, adjusting to the dynamic shifts of the digital marketing sphere. In leading content creation teams, Nicoleta contributed significantly to the development of marketing and brand strategies, along with naming, copywriting, and content writing in diverse industries including hospitality, healthcare, technology, and property.
Her cooperative approach led her to work intimately with various agency departments, enhancing her insight into client needs and project management efficacy. This comprehensive knowledge facilitated her move to an account manager position, marking an important step in her career. Despite facing hurdles, this stage underscored her perseverance and steadfast dedication. Nicoleta’s path illustrates her inherent tenacity and the enthusiastic approach she applies to her role, showcasing her commitment and the distinctive impact of her character in the sector.
Ștefania Ureche
Copywriter, Social Media Specialist
Ștefania’s academic background in literature and advertising provides her with
a unique blend of linguistic expertise and marketing insight, deeming her skilled at crafting compelling narratives to promote ideas, products, or services.
She gained valuable experience while working as a communication specialist for an NGO in Portugal, then dove into the freelancing world as a copywriter, where she created written content across various mediums. Her contribution varies from copywriting, content writing, social media management as far as photography & video strategy and creation. She carefully selects the most appropriate mix of visuals and texts to deliver strong messages that not only capture attention but also evoke emotion and inspire action.
Ștefania’s sensitivity comes from perceiving the world through an emotional lens, which she nurtures through various pursuits such as acting, reading, or traveling. All these interactions help deepen her understanding of the intricate tapestry of human emotions and life itself.
Ștefania’s academic background in literature and advertising provides her with a unique blend of linguistic expertise and marketing insight, deeming her skilled at crafting compelling narratives to promote ideas, products, or services.
She gained valuable experience while working as a communication specialist for an NGO in Portugal, then dove into the freelancing world as a copywriter, where she created written content across various mediums. Her contribution varies from copywriting, content writing, social media management as far as photography & video strategy and creation. She carefully selects the most appropriate mix of visuals and texts to deliver strong messages that not only capture attention but also evoke emotion and inspire action.
Ștefania’s sensitivity comes from perceiving the world through an emotional lens, which she nurtures through various pursuits such as acting, reading, or traveling. All these interactions help deepen her understanding of the intricate tapestry of human emotions and life itself.
