Align
Smile Anew: Visual Identity for an Avant-garde Dental Clinic
Align
Smile Anew: Visual Identity for an Avant-garde Dental Clinic
Services
Brand Identity
Graphic Design
Environmental Design
Context
Align is the result of a dedicated doctor’s ambition to grow and innovate within the healthcare sector. Inspired by Dr. Anca Popa’s extensive experience and thorough research, the clinic introduced a unique concept that merges dental medicine with kinesiotherapy. This innovative approach prioritizes delivering comprehensive, holistic solutions to patients, by integrating physical therapy with dental care. Align represents a pioneering advancement in holistic healthcare services, embodying a profound dedication to continuous learning and patient-centred care.
Concept & Inspiration
Align’s branding emanates modern simplicity and warmth, centered around a cleverly designed smile logo. It communicates friendliness and commitment to patient satisfaction, with sleek lines and a neutral colour scheme enhancing its contemporary ethos. By maintaining consistency across both physical and digital touchpoints, Align presents a cohesive and reliable image to patients.
