Casa Vânătorului
A Century of Cuisine: Rebranding a Classic Parkside Restaurant
Casa Vânătorului
A Century of Cuisine: Rebranding a Classic Parkside Restaurant
Services
Brand Design Strategy
Brand Identity
Graphic Design
Menu Design
Copywriting
Photography Concept
Photography & Videography
Social Media Strategy
Context
The city’s prominent outdoor restaurant, Casa Vânătorului, boasts a nearly century-long history, once frequented by renowned poets and writers. Given the multiple ownership changes, with most of them prioritizing profit over branding, the rebranding process emerged as a natural step for its evolution. Significant changes were made in terms of visual identity, communication strategies, architecture, facilities, and team.
Challenges
The frequent changes in ownership at this location represented the main challenge since it led to multiple logo alterations without a consistent branding strategy. Moreover, there was a need to address the mediocre reputation concerning service quality. Therefore, any transformation required careful planning, ensuring a comprehensive business strategy was in place to support the changes effectively.
Concept & Implementation
The restaurant’s name, “Vânătorul”, meaning “Hunter”, inspired the logo: a deer’s head—a hunting trophy seamlessly integrated into the letter “V”. This deer, adorned with a star, symbolizes our connection with Mother Earth and the nurturing nature that sustains us, reflecting our gratitude for this cycle. Romanian cuisine embodies tradition, folklore, and age-old practices, evoking pure meals sourced directly from local households. In alignment with this rich heritage, our visual identity exudes dignity and honor, resonating with our celebrated history.
